Beam Suntory Korea (CEO Song Ji-hoon)'s handmade bourbon whiskey 'Maker's Mark' is collaborating with jewelry artist designer Lee Chan-yu to produce and showcase a limited edition of seven NFT artworks.
The NFTs to be unveiled this time are a total of seven artworks, including necklaces, rings, and grills, directly designed by designer Lee Chan-yu, founder of the handmade jewelry brand Hols Pufe, based on Maker's Mark products and the brand identity of 'Dokju' (independent drinking).
The limited edition NFT artworks of Maker's Mark will be revealed one per day for a week from the 30th to August 5th. Purchases can be made through the digital asset wallet service 'Klip.' Physical artworks will be gifted to NFT buyers.
Maker's Mark, characterized by its red wax seal and label, is a handmade whiskey with most processes done manually. To maintain consistent quality, barrel rotation is conducted every three years. With an alcohol content of 45 degrees and using winter wheat, it offers a rich aroma and smooth taste, allowing one to enjoy the bourbon whiskey's unique spiciness along with vanilla and caramel scents simultaneously. Maker's Mark's distinctive taste and aroma make it ideal for various cocktails as well as neat, on the rocks, or highballs with soda water.
Song Ji-hoon, CEO of Beam Suntory Korea, stated, "Maker's Mark's brand identity of 'Dokju' means acting according to one's own judgment without caring about others' views, symbolizing the value of handmade craftsmanship and artisan spirit. Especially in this event, since physical artworks will be gifted to purchasers, we expect to further enhance the collectible value of the product."
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