As the golf market rapidly grows and gains popularity among golfers, Scott Hamish announced that he will be conducting a 2022 season Korean Ladies Professional Golf Association (KLPGA) Tour "Popular Player Exclusive Broadcast" chat event in collaboration with LG Uplus's golf media platform, the ‘U+Golf’ app.
On the U+Golf app, in addition to dedicated golf broadcast screens such as SBS Golf and JTBC Golf, live games of popular players that are not aired on regular broadcasts are exclusively streamed. By providing diverse group round broadcasts, viewers can selectively watch only the games of their favorite players and enjoy individual commentary from each group’s commentators, offering a unique viewing experience.
Along with the live broadcast, this chat event enables real-time communication. Channel viewers can participate directly through the chat window, interact with the commentators, and enjoy a more immersive game experience. Scott Hamish, who has sponsored the U+Golf KLPGA tournament broadcasts from May to October, plans to hold a raffle event giving away Scott Hamish Classic Golf Sunscreen and Classic Golf Sunscreen randomly to viewers participating in the exclusive broadcast event to encourage viewer engagement.
The Scott Hamish Classic Golf Sun Care line, offered as prizes, is recognized as an essential sunscreen product for golfers and has been gaining market share through word of mouth.
A representative from Scott Hamish explained, “Even those attending the tournament as gallery visitors can watch the exclusive broadcast on the U+Golf app using their smartphones, and viewers watching indoors due to hot weather can participate in the exclusive broadcast and communication events anytime and anywhere through the U+Golf app.”
The representative added, “Scott Hamish sun care products can solve golfers’ concerns about sun protection while playing long hours under intense UV rays. Based on the sponsorship with the U+Golf app, we want to introduce the Classic Golf Sun Care line to more golfers.”
Meanwhile, the Scott Hamish Classic Golf Sun Care line is also available for purchase on the Scott Hamish official website, other online shopping malls, and the LG U+ Kok Shopping app.
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