Jadam Chicken Wins 'Social i Award 2022' Grand Prize for the Second Consecutive Year, Power of Communication

Jadam Chicken announced on the 15th that it has won the grand prize for two consecutive years in the food franchise Instagram category at the 'Social i-Awards (i-AWARDS)' selected by the Korea Internet Professionals Association.

The ‘2022 Social i-Awards’, where Jadam Chicken received the grand prize, is an awards ceremony that selects brands that perform high-quality internet branding using SNS platforms such as blogs and Instagram and provide excellent information services to customers. The i-Awards judging panel, composed of about 4,000 expert judges from various fields including professors and journalists, as well as top evaluators, conducted the evaluation. This year, a total of 318 social internet services from 259 companies across 74 categories on 5 platforms participated.

The category in which Jadam Chicken won the grand prize for two consecutive years is the food franchise Instagram category. In this evaluation, Jadam Chicken received high scores in 15 evaluation indicators across five areas: visuals, brand, content, marketing, and service. The i-Awards judging panel commented on Jadam Chicken’s Instagram, saying, “It is good that they created characters around the theme of chicken and continuously exposed and shared them, revealing Jadam Chicken’s characteristics and strengths through a unique worldview approach that existing brands have not attempted.”

Since launching its Instagram in 2020, Jadam Chicken has consistently communicated with customers. In particular, starting from December 2020, it attracted attention by creating and utilizing characters under the concept of ‘Chicken Idols of Jadam Entertainment.’ The chickens were characterized as aspiring entertainers dreaming of stardom, given an idol worldview where they compete and cooperate with each other. To date, signature menu items such as Maepshulleng, Saenggrana, and Sriracha, as well as new menu items like Bulpae Chicken and Soboro Chicken and side menus, have been turned into characters to create various content and hold events, encouraging customer participation.

As a result, the reach of Jadam Chicken’s Instagram content has exceeded 17 million. In addition, the cumulative number of likes is approximately 45,000, cumulative comments about 28,000, and cumulative post views approximately 21,008,000.

A Jadam Chicken representative said, “SNS channels such as Instagram and blogs can be seen as channels where Jadam Chicken and customers meet and communicate directly,” adding, “Since the fresh idea of chicken idols has been loved by customers and recognized for its excellence, we will keep in mind the meaning of communication that SNS holds and actively engage in conversations with customers.”