Clean beauty brand Torriden announced on the 11th that it has signed an exclusive model contract with actress Han Ye-ri. Han Ye-ri has begun her official activities as the exclusive model, starting with the TV commercial and photo shoot for Torriden's new story, "YOUR SKIN IS OUR PLANET."
A Torriden representative explained, "We chose Han Ye-ri as our model because her sincere and clear, positive image aligns well with Torriden's values, which focus on essence rather than flashy techniques or exaggeration. We look forward to her future activities."
Torriden aims to newly propose itself as a brand that positive optimists should use, pursuing healthy skin and a beautiful life through efforts to change our daily lives healthily and positively under the new slogan, "YOUR SKIN IS OUR PLANET."
Not only focusing on the efficacy of cosmetics, but also considering the sensation upon contact with the skin, absorption, maintenance, and the resulting sustainable comfort of the skin, Torriden pursues a perfect balance of function and sensation. Through this, the brand strives to continuously communicate and empathize with consumers so that inner confidence can naturally emerge.
As a leading clean beauty brand, all products exclude animal testing and animal-derived ingredients. Additionally, through this renewal, Torriden plans to introduce newly applied packaging to strengthen its eco-friendly aspects.
The new story of Torriden and Han Ye-ri, embodying a positive mindset that cares for healthy skin and the planet, will be available from the 11th on Torriden’s official YouTube channel and its own online store.
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