Samsung C&T Binpole Collaborates with 'Print Bakery'

Seoul Auction Launches Collaborative Product with Art Popularization Brand 'Print Bakery'

[Asia Economy Reporter Eunmo Koo] BEANPOLE, the traditional casual brand of Samsung C&T Fashion Division, announced on the 11th that it has launched a collaborative product with Print Bakery.

Print Bakery is an art popularization brand launched by Seoul Auction, the largest art auction house in Korea. As a business partner that helps many people enjoy the value of art, artists with expertise in various business areas plan the projects.

In particular, BEANPOLE themed the collaboration "Fantasy Traveler" and commercialized beautiful art that can be enjoyed in daily life from BEANPOLE’s perspective, working with four artists: Yoihan, Greta Frieden, Seo Yura, and Park Sanghyuk. With the message that every moment in daily life is a fantastic journey, eight artworks were designed in various ways on clothing and accessories.

BEANPOLE released apparel such as cardigans, sweatshirts, short-sleeve T-shirts, and long-sleeve round T-shirts using graphics of the four artists’ works, as well as accessories like eco bags and socks. The collaborative products are sold at BEANPOLE department store outlets and SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall.