- A Shopping Space Where Commerce, Culture, Leisure, and Services Coexist... 'Cheongju Central City'
- Providing 'Festival Garden,' a Festival Space That Satisfies Customers' Five Senses Beyond Shopping
Recently, Hyundai Department Store has been strategically transforming its stores into parks. Not only department stores but also outlets are being designed as parks, giving the impression of a place for outings or relaxation. The aim is to create spaces where customers can stay for a long time and enjoy themselves, not just for shopping.
‘The Hyundai Seoul,’ which opened last February, has created a massive indoor green park called ‘Sounds Forest’ on the 5th floor, covering 3,300㎡ (1,000 pyeong), providing customers with a ‘healing’ space. Although indoors, sunlight streams through the dome-shaped glass ceiling, blending with the green trees, making it a beloved urban landmark that people feel they must visit at least once, from before its opening until now.
Lotte Premium Outlet Taivillas Branch promotes itself as an ‘outdoor outlet where the whole family can enjoy nature together.’ It features a large circular plaza of about 300 pyeong and a 30-meter-high glass dome to evoke the feeling of combining a picnic with shopping. On the upper floors, nature-friendly standalone stores have been built, creating a large-scale specialized space that visually connects Barasan Mountain and the grass plaza.
This transformation of department stores and outlets offers offline-only sights and pleasures that cannot be experienced online, providing customers with places they want to visit regularly, not just for shopping purposes.
Such spaces are also provided at the ‘Cheongju Central City’ complex commercial facility. This is the first complex cultural space in Cheongju that combines commerce, culture, and leisure. It includes Hyundai City Outlet, Megabox with Cheongju’s first MX theater, and a Festival Garden where art, exhibitions, and performances come together.
In particular, the Festival Garden, about 500 pyeong in size, created outdoors on the 6th floor, is a space where various events, festivals, and activities can be held. Especially in summer, it can be transformed into a festival space similar to the ‘Umehan Beer Garden Marche’ located on the rooftop of Hankyu Department Store Umeda in Osaka, Japan, and the ‘Korea Craft Beer Show’ held at the rooftop Sky Garden of Hyundai Department Store Pangyo.
A company representative hinted, “As a healing space in the city, it will become a landmark and photo spot in Cheongju that satisfies the five senses of various users.”
Meanwhile, the sales promotion center for the ‘Cheongju Central City’ complex commercial facility has been open to visitors since Saturday, the 2nd.
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