Market Kurly's Curly Only and Cost-Effectiveness Popular in First Half... "Lowest Price Strategy Worked"

8 Curly Only Products Among Top Sellers

Yonsei Milk x Market Kurly Exclusive Farm Milk.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 7th that its exclusive products, Kurly Only, and the lowest price challenge products with reasonable prices gained great popularity in the first half of this year.

According to Market Kurly, the top-selling product overall was Yonsei Milk x Market Kurly exclusive farm milk. This product gained popularity by using only 1A grade raw milk while maintaining a reasonable price. Since its launch in February last year, it immediately became the number one milk seller and has never lost the top spot even once. In the first half of this year alone, more than 2.2 million units were sold, already surpassing last year's performance. Based on this year’s figures, it sold one unit every 7 seconds.

The second place was Dahyang Duck smoked duck, a Kurly Only product that sold nearly 1.5 million units. It is made hygienically in a facility certified by the Hazard Analysis and Critical Control Points (HACCP) standard using domestically produced antibiotic-free duck meat, and is sold in 150g units, suitable for one meal, reducing storage burden. The third place was KF365 practical bananas, followed by Kurly’s domestic soybean tofu in fourth place and KF365 domestically grown pesticide-free bean sprouts in fifth place. Among the top 10, eight products were Kurly Only items, six of which are so-called lowest price challenge products sold at online lowest price levels.

A Market Kurly official said, “In the first half of this year, not only food but also various categories such as KF365 socks, traditional liquor, travel, and cultural life showed remarkable growth,” adding, “In the second half, we will strive to introduce diverse new products that consider customer demand, including basic shopping basket products that combine both price and quality.”