Gyeongnam Province Selected for Ministry of Agriculture, Food and Rural Affairs' Agricultural and Livestock Products Consumption Promotion Project
[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] Gyeongnam Province will support the ‘Nonghal Coupon,’ which offers discounts on agricultural and livestock products on eGyeongnam Mall starting in July.
eGyeongnam Mall is an online comprehensive shopping mall operated by Gyeongnam Province, where over 7,000 products from about 430 local companies are sold.
They also operate a subscription system that offers up to a 50% discount when customers subscribe to regular deliveries of rice, yogurt, eggs, jachep soup, kimchi, and more.
The newly issued Nonghal Coupon applies to purchases of domestic fresh agricultural and livestock products, as well as processed goods such as traditional foods and sixth industry certified products.
One coupon is issued per account (ID), providing discounts of up to 10,000 KRW, and during events like Chuseok or kimchi-making seasons, discounts of up to 20,000 KRW are offered.
The first coupon event will be held from July 6 to 10, and a Summer Health Promotion Coupon, which can be used in combination, will also be issued.
The Nonghal Coupon offers a 20% discount, and the Summer Health Promotion Coupon offers a 30% discount, allowing customers to purchase livestock products and more at prices discounted up to 20,000 KRW.
The second Nonghal Coupon event is scheduled to start on the 11th after adjusting the eligible items.
Gyeongnam Province recently announced that it was selected as a participant in the agricultural and livestock product discount coupon project conducted by the Ministry of Agriculture, Food and Rural Affairs to reduce household price burdens amid rising food prices.
By being selected as an implementing agency, it secured 200 million KRW in national funds and will participate in the project until the end of the year.
The province and the Economic Promotion Agency plan to regularly issue 20% discount coupons every Monday on eGyeongnam Mall using the secured project funds, and also utilize them in live commerce broadcasts and Talk Deal events.
They also plan to hold events such as more than one Boknal (dog days of summer) special exhibition per month, seasonal food sales events, and camping-themed exhibitions simultaneously.
Kim Insu, Head of the Investment Attraction Support Group, said, “We hope that the weekly Nonghal Coupon project will reduce the burden of grocery prices and lead to increased sales for tenant companies, serving as a small stepping stone toward a vibrant Gyeongnam.”
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