LG Electronics, Task Force Team Supporting Busan Expo Bid Led by President Jo Joo-wan

Forming a TF for the 2030 Busan Expo and Starting Support Activities

[Asia Economy Reporter Park Sun-mi] LG Electronics is forming a task force (TF) to support the bid for the ‘2030 Busan World Expo.’ The leader is CEO Cho Joo-wan.

On the 6th, LG Electronics announced that under CEO Cho’s leadership, a Busan Expo bid support TF has been organized, involving LG Electronics’ overseas regional representatives, overseas subsidiary management, global marketing center, Korea sales headquarters, and public relations and external cooperation center.

They plan to leverage their network of about 140 overseas subsidiaries to promote and gain support for the Busan Expo bid among member countries of the International Bureau of Expositions (BIE).

First, top executives including business division heads will engage in support activities for the Busan Expo bid during overseas business trips. Additionally, promotional videos for the Busan Expo bid will continue to be displayed on company electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK.

Domestically, since last month, banners with messages supporting the Busan World Expo bid have been installed at LG Best Shop stores in the Busan, Gyeongnam, and Ulsan regions. Promotional videos for the Busan Expo bid will also be broadcast on TVs displayed inside LG Best Shop stores nationwide.