CJ Foodville Vips "Top 3 RMR Sales in First Half of Year Up 2.7 Times Compared to Last Year"

[Asia Economy Reporter Moon Hyewon] As the convenience food market grows, restaurant meal replacements (RMR) based on popular restaurant recipes are gaining strong popularity.

CJ Foodville announced on the 5th that RMR sales in the first half of this year (January to June) increased by about 2.7 times compared to the same period last year.

Since commercializing Vips pork ribs in 2017, CJ Foodville has continuously expanded its product portfolio and distribution channels to foster its RMR business. The Vips brand alone has about 40 different product lineups.

While during the period of strengthened social distancing, many customers purchased convenience foods instead of visiting stores, the company explained that currently, RMR demand has increased as people want to enjoy the gourmet experience from stores at home or outdoors. In particular, Vips has seen an upward trend in both in-store and RMR sales since social distancing measures were lifted. This is interpreted as the expected demand experienced in stores transferring to RMR, creating synergy.

CJ Foodville plans to continuously expand its RMR product portfolio in the second half of the year. As part of this, they carefully selected popular menu items from the in-store salad bar and launched three new products. The 'Vips Danhobak Chop Steak' is a chop steak made with savory and mild chuck eye roll, various garnishes, and sweet danhobak (pumpkin) topping. The 'Vips Beef Rice Noodles' features a rich and deep-flavored broth, tender beef, and various toppings in harmony. The 'Vips Barbecue Pork Rice' is a fried rice dish capturing the flavor of Vips' signature barbecue pork ribs. This product was developed based on customer feedback that mixing rice with rib sauce tastes excellent.

The new Vips RMR products can be purchased through CJ Foodville’s integrated dining brand order app Chefgo and CJ Foodville’s Naver Smart Store. Until the 10th, the new products are offered at discounted prices through Naver Shopping’s New Product Week, and on the 6th at 3 PM, a Naver Shopping Live event will introduce the new products, offer special discounts, and hold a comment event.