"Reducing Odor and Adding Freshness" BAT Rothmans Launches 'Coolgrade' Campaign

Adding a Refreshing Taste to Odor Reduction Technology

BAT Rothmans, 'Dunhill Fine Cut Mellow Crush'

[Asia Economy Reporter Eunmo Koo] BAT Rothmans announced on the 4th that it will conduct the Dunhill 'Cool Grade' campaign.

BAT Rothmans Dunhill brand will renew its flavored product line. Through odor reduction technology, it plans to reduce the unique smoke smell of cigarettes and add cooling ingredients to enhance freshness.

The product packaging will also be newly presented with a dynamic design emphasizing coolness and taste. Each product, such as Dunhill Fine Cut Smooth Crush, Mellow Crush, Ice Cube, and Alps Boost, expresses its vibrant sensibility uniquely.

In particular, the odor reduction technology unique to the Dunhill brand will be further strengthened and applied to two products: Dunhill Fine Cut Smooth Crush and Mellow Crush. The tar and nicotine content of Dunhill Fine Cut Smooth Crush and Mellow Crush are 1.5mg and 0.15mg, respectively.

A BAT Rothmans official said, "Ahead of the summer season, this campaign was prepared aiming for a twofold effect of social consideration and a refreshing consumer experience."