OB Beer Budweiser Releases Limited Edition Beer Featuring Singer BoA as Model

[Asia Economy Reporter Eunmo Koo] Budweiser announced on the 3rd that it will carry out the Dream Again campaign to support the MZ generation (born between 1980 and 2000) together with singer BoA.

Budweiser selected BoA as the brand model symbolizing passion and challenge, and will release a limited edition can package featuring BoA's illustration along with a TV commercial.

Conveying the message that dreams have no limits, the campaign uses the lyrics of the song "No Limit," written by BoA, and her illustration as the main theme. The can changes color when it reaches the optimal drinking temperature. Starting from the 4th, the 500ml product will be sold at convenience stores.

The Budweiser brand manager said, "We will continue to communicate the freedom, passion, and spirit of challenge that the brand pursues to consumers together with BoA."