LG Electronics' 'Signature Kitchen Suite' Cheongdam Showroom Transformed into a Piano Concert Hall

LG Electronics to Host Yiruma Concert and Austin Kang Cooking Show

LG Electronics held a piano recital and cooking show on the 1st at the Signature Kitchen Suite Cheongdam showroom caf? on the first floor in Gangnam-gu, Seoul. From the left, pianist and composer Yiruma, Chef Austin Kang. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 3rd that it held a Yiruma piano concert and an Austin Kang cooking show at the Signature Kitchen Suite Cheongdam showroom, its ultra-premium built-in appliance brand.

The concert took place on the 1st at the caf? on the first floor of the Cheongdam showroom in Gangnam-gu, Seoul. This was to realize differentiated customer value. About 40 people, including Signature Kitchen Suite customers and influencers, attended the performance.

Signature Kitchen Suite is an ultra-premium built-in appliance that elevates the dignity of a space. It carries the brand philosophy of "Turning space into art, life into art." Yiruma carefully selected and performed 13 pieces that align with the brand philosophy. These pieces can still be heard at the Cheongdam showroom caf? after the concert.

Austin Kang's cooking show was held consecutively. Customers were able to taste dishes prepared by Austin Kang using LG Electronics' Signature Kitchen Suite products. The products used included ▲column-type refrigerators and freezers that can be combined in various capacities ▲column-type wine cellars with individually adjustable upper, middle, and lower compartment temperatures ▲electric ranges with five burners ▲steam ovens and microwave ovens with one-body black glass design.

LG Electronics opened the Signature Kitchen Suite Nonhyeon showroom in 2017, the first ultra-premium built-in appliance brand exhibition hall in Korea. Last year, it introduced the Cheongdam showroom, a complex cultural space. Customers can directly experience the space where appliances and furniture harmonize and purchase product packages configured for each space.

Oh Seungjin, Head of Korea Strategy at LG Electronics Korea Sales Headquarters, said, "We will conduct marketing activities in various fields so that more customers can experience the differentiated value of the ultra-premium brand."