Subscription for "The Truel Magok HQ," Continuing the "High-End Residential Product" Trend, Opens July 4 (Mon) - 5 (Tue)

- Demand for upscale complexes that enhance quality of life... High-end products continue soaring
- Winners announced on July 6 (Wed), official contracts at model homes on July 7 (Thu)

The 'high-end' trend in the real estate market is growing stronger. This is interpreted as a result of social changes such as income growth and the pursuit of improved quality of life, which have raised the expectations of consumers, leading to increasing interest in high-end products.

An industry insider said, "Recently, consumers tend to seek luxury, differentiation, and uniqueness even if it means paying more, rather than uniform products, which has sustained the enthusiasm for high-end real estate," adding, "As a result, high-end real estate continues to soar in the market amid steady interest."

In fact, high-end real estate is regarded by consumers as a product that can enhance the value of life, not only because of its luxurious product design but also because it offers residential services previously seen only in hotels, such as community facilities like swimming pools, saunas, banquet halls, guest houses, private studios, as well as breakfast and concierge services.

Accordingly, the sales market continues to show high interest, with consecutive sell-out announcements. The industry expects this trend to continue, and attention is focused on Ilseong Construction’s upcoming subscription for the new high-end residential product ‘The Truel Magok HQ’ in the emerging center of Seoul’s Magok living area.

The Truel Magok HQ is supplied as an urban lifestyle housing product, thus free from various subscription restrictions. Unlike apartments, anyone aged 19 or older can purchase without a subscription savings account, and since the subscription is by lottery rather than a point system, it provides an opportunity for younger generations to own a home.

The subscription will be held over two days from Monday, July 4 to Tuesday, July 5, with online applications accepted through the project’s official website. Winners will be announced on Wednesday, July 6, and the official contract signing will take place on Thursday, July 7 at the model house.

The Truel Magok HQ is a complex consisting of three buildings with 2 basement floors and 14 above-ground floors located in Gonghang-dong, Gangseo-gu, Seoul, combining multi-family housing (urban lifestyle housing), office facilities, and neighborhood living facilities.

The multi-family housing consists of 148 units ranging from 36 to 48 square meters in exclusive area, designed as a high-end product offering premium community spaces and hotel-style services. Notably, it features a variety of unit types to broaden consumer choices. The office facilities include 20 units, and the neighborhood living facilities will house large-scale stores on the lower floors.

The Truel Magok HQ plans to introduce differentiated product configurations and residential services befitting its high-end residential value. It enhances comfort with city views, south-facing layouts, and terraces (in some units), and introduces a 'clean zone' at the entrance with an air purification system, air dresser, and sliding doors, as well as a circulation structure connecting the bedroom, bathroom, and dressing room to improve residents’ convenience.

Additionally, the complex will include fitness facilities, an indoor golf practice range (GDR), a family theater, caf? lounge, kids’ playground, party room, and shared office spaces. Landscaping features such as shaded plazas and secret gardens are expected to further elevate residents’ quality of life.

Moreover, the complex will offer various specialized residential services to enhance quality of life. Notably, it has signed a consignment operation contract with SL Platform (formerly Socio Living), a company specializing in luxury residential facility services. Residential services will include hotel-style offerings such as limousine service, housekeeping, and catering, as well as laundry, pet care, life care, rental services, and on-demand car wash services.

A sales official stated, "This complex is attracting high interest due to its high-end product composition, excellent location in the Magok living area, and high future value," adding, "We will provide the best complex that meets the interest and expectations."

In fact, The Truel Magok HQ boasts an excellent location that allows residents to enjoy all the living infrastructure of the Magok area, which is emerging as a new center representing Seoul. It especially offers convenient transportation. It is located near Magok Station on Subway Line 5, and Songjeong Station on Line 5 is also within walking distance. Additionally, Gimpo Airport Station, a transfer station for Lines 5 and 9 and the Airport Railroad, is easily accessible. The upcoming opening of the Sosa-Daegok Line extension (scheduled for 2023) is expected to further enhance transportation convenience.

Nearby are cultural and shopping facilities such as Ewha Womans University Seoul Hospital, Seoul Botanic Park, Gimpo Airport, Lotte Mall, and Lotte Mart, as well as natural environments, enabling residents to enjoy a convenient living environment.

Furthermore, the area is regarded as having high future value due to various ongoing development projects. The 'Banghwa New Town' project adjacent to the complex is progressing rapidly, and nearby developments include the 'Gayang-dong Complex Cultural Facility' on the site of the CJ factory in Gayang-dong, and the 'Gimpo Air City' development centered around Gimpo Airport, which will include large-scale residential, complex, and R&D facilities.

The Truel Magok HQ is currently operating a sales promotion center, with move-in scheduled for September 2024.