"Samjin Fish Cake Celebration Day! Receive Tteok-eomuk!" ... Samjin Fish Cake Holds 69th Anniversary Event

Samjin Fish Cake Rice Cake Fish Cake Giveaway Promotion Notice Image.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Samjin Eomuk, Korea's representative fish cake brand, is conducting a 'Tteok Eomuk' giveaway promotion to celebrate its 69th anniversary.

Samjin Eomuk, which celebrates its 69th anniversary on the 1st, has prepared the 'Tteok Eomuk' giveaway promotion, which will be held for three days from the 1st to the 3rd for customers who visit and purchase at nationwide directly managed stores.

Samjin Eomuk's 'Tteok Eomuk' is a fish cake made primarily from pollock surimi, replicating the texture and taste of rice cake. By adding kidney beans, chickpeas, and peas to the Tteok Eomuk, a richer savory flavor can be enjoyed.

Samjin Eomuk's 'Tteok Eomuk' is not a regular product but one available only during the promotion period. During the event period, 'Tteok Eomuk' can be purchased at Samjin Eomuk's nationwide directly managed stores, but sales may end early if the limited quantity per store is exceeded.

Samjin Eomuk continues research and development focusing on the 'infinite possibilities of fish cakes,' such as 'Tteok Eomuk.'

Examples include low-sodium fish cakes with reduced sodium, 'Our Family's Picky Fish Cake,' room-temperature fish cakes that can be stored at room temperature like 'Awesome Bar,' 'Eopaem,' 'Sauce Cooking Fish Cake Kit,' 'Cup Eomuk Tang,' and 'Cup Eomuk Tteokbokki.'

Jung Sung-woo, Head of Marketing at Samjin Eomuk, said, "Since ancient times, on good days and festive days, people shared rice cakes to exchange affection," adding, "We planned this promotion to share the joy of Samjin Eomuk's 69th anniversary celebration with consumers through 'Tteok Eomuk.'"

Samjin Eomuk is making strides toward the 'globalization of fish cakes,' ranking among the top 10 popular Korean food products in the U.S. based on the online sales platform 'Amazon.'

In 2020, it was selected as the No. 1 brand in the seafood processed food category in the 23rd Korea Brand Power Index (K-BPI) survey.