Special Makgeolli Package Collaboration by GreenPM and Netflix
'Icheon Mi Nuruk Makgeolli' x 'Jongi-ui Jip: Gongdong Gyeongje Guyeok' Collaboration
Popup Store Opens on 30th at Gangnam Branch... Food Hall Sales Start on 2nd Next Month
[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 30th that it will launch a special Makgeolli package created through a collaboration between traditional liquor and the Netflix series. From today, a pop-up store will open at the Gangnam branch, and sales will begin at the food hall starting July 2.
This product is a special package of 'Icheonmi (米) Nuruk Makgeolli' and 'Money Heist: Joint Economic Area,' planned through a collaboration between the agricultural corporation Green PM and the Netflix series 'Money Heist: Joint Economic Area.' Lotte Department Store will sell the product and offer various events. This special package Makgeolli is brewed with domestic ingredients, allowing consumers to enjoy the softness of Icheon rice and the deep flavor of traditional nuruk.
Two products are introduced: the popular alcohol content 'Money Heist Nuruk Makgeolli 6 degrees' and the premium product 'Money Heist Nuruk Makgeolli Premium 14 degrees.' Among department stores, Lotte Department Store is the exclusive seller.
At the Gangnam branch, to commemorate the launch of the special package product, a 'Icheon米 Nuruk Makgeolli × Money Heist' pop-up store will be held from today until July 3. During the event, customers can find and taste 'Money Heist Nuruk Makgeolli 6 degrees' and 'Money Heist Nuruk Makgeolli Premium 14 degrees.'
The special package product will also be available at Lotte Department Store food halls starting July 2. Sales will begin at seven stores including the main branch, Jamsil branch, and Gangnam branch. At the end of July, gift packages containing three or six bottles of 'Money Heist Nuruk Makgeolli 6 degrees' and 'Money Heist Nuruk Makgeolli Premium 14 degrees' will be released. Subsequently, additional collaboration products between Green PM and 'Money Heist: Joint Economic Area,' such as Andong Soju and 'Can Makgeolli,' will also be introduced at Lotte Department Store.
Kim Seung-young, team leader of Wine & Liquor at Lotte Department Store, said, "Recently, young customers including the MZ generation (Millennials + Generation Z) prefer unique alcoholic beverages," adding, "We will ensure that customers have a satisfying shopping experience through this package product."
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