Hana Financial Group Holds 16th Public Relations Ambassador Inauguration Ceremony

Hahm Young-joo, Chairman of Hana Financial Group (center in the photo), is posing for a commemorative photo making a finger gesture symbolizing 'Hana' together with SMART ambassadors. (Provided by Hana Financial Group)

[Asia Economy Reporter Minwoo Lee] Hana Financial Group has launched a total of 50 public relations ambassadors.

Hana Financial Group announced on the 26th that it held the inauguration ceremony for the "16th Smart Public Relations Ambassadors." The Hana Financial Group Smart Public Relations Ambassadors is a group-level university student external activity that started in 2012, the first in the financial sector. During the four-month activity period, they are responsible for promoting the group's brand both internally and externally. A total of 864 people have participated up to the 15th term.

Smart Public Relations Ambassadors receive a fixed activity allowance during the activity period. Afterward, through activity evaluation, all completers are given the opportunity to participate in overseas volunteer activities. In addition, preferential benefits are provided when applying for future employment at Hana Financial Group.

At the inauguration ceremony, Ham Young-joo, Chairman of Hana Financial Group, encouraged, "I look forward to wonderful activities where the group and the Smart Public Relations Ambassadors are connected as one to create 'financial services beyond finance that everyone can fully enjoy.' I hope you take pride as university student opinion leaders who lead change with a fast and bold spirit of challenge and enjoy your activities."