Emart and Naver Continue Shopping Live Broadcasts... "Enjoy Abundant Benefits"

Emart will hold Amazing Week from the 27th of this month to the 3rd of next month.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 26th that it will hold Amazing Week from the 27th of this month to the 3rd of next month, showcasing its products nine times consecutively through Naver Shopping Live.

During this broadcast, various discount coupons will be offered, along with events providing Emart gift certificates and free gifts. Emart expects synergy between its grocery competitiveness and offline spaces and Naver’s platform influence and artificial intelligence (AI) technology, which will activate a combined online and offline experience.

The Amazing Week will kick off with magician Choi Hyun-woo’s Magic Special Sale Show at 7 PM on the 27th. It will be filmed live at Emart Wolgye Branch Atrium, where magician Choi Hyun-woo will sell Farmer’s Pick fresh foods such as chamoe, gamgyul, and honggamja, as well as Peacock desserts, at discounts of up to 60%. Naver’s autonomous robot Rookie will serve food to the tasting group.

The character Dana, featuring Naver Clova’s AI voice dubbing technology, will appear on Shopping Live for the first time to introduce Emart’s flyer products. Additionally, broadcasters and YouTubers such as Song Eun-i and Seungwoo Appa will sell Emart’s camping supplies, Peacock products, and fresh foods through various storytelling formats.

An Emart official said, “We are collaborating with Naver, the number one live commerce platform, to expand our online influence based on our product strength by presenting consecutive Shopping Live broadcasts. We will strive to provide new experiences to online and offline customers by exploring various ways to create synergy between the two companies.”