SSG.com, Camping Gear Matters... Small Products More Popular Than Large Ones

Camping gear sold on SSG.com.

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 26th that an analysis of camping gear sales data this year revealed that small-sized products with smaller capacity and size are gaining popularity, and food items have also become more convenient.

According to SSG.com, camping gear sales last month increased by more than 20% compared to the same period last year. In particular, customers tend to prefer small-sized products with smaller capacity and size rather than large bulky items.

At the camping specialty store "Camping ABCDe," which opened on the 1st, various camping foods available through SSG Delivery and Dawn Delivery can be explored. In food items, there was a noticeable preference for easy-to-carry convenience meal products. Mainly, meal kits for soup dishes such as Chadol Doenjang Jjigae, Budae Jjigae, Gopchang Jeongol, Sukiyaki, and delicacies like Pyongyang Naengmyeon, Chinese-style Naengmyeon, Buchimgae, and Mapo Tofu were popular.

An SSG.com official said, "The camping population has grown to about 5 million, and the market continues to expand. More customers are enjoying camping using various items that express their own sensibilities," adding, "We will continuously introduce trendy products through the camping specialty store and target campers by offering competitive products in upcoming camping live broadcasts."