Golden Blue Opens 'Blue Moon' Pop-up Store in Gwangju

[Asia Economy Reporter Eunmo Koo] Golden Blue International announced on the 24th that it will operate the second brand pop-up store for the premium beer 'Blue Moon' in Gwangju Metropolitan City starting from the 25th.

Blue Moon is a premium beer that achieved the number one sales position in the craft beer category on the U.S. home channel as of the end of last year, and is famous for its unique drinking method using an orange garnish. The second Blue Moon brand pop-up store will be operated at 'Second One,' a complex cultural space located in the Suwan district of Gwangju Metropolitan City.

This Blue Moon brand pop-up store is planned with a picnic theme as the main concept. On the first floor garden of Second One, a 'Blue Moon Picnic Zone' will be set up where visitors can enjoy a picnic while drinking Blue Moon. Various menu items suitable for picnics, such as the 'Blue Moon Bread and Beer Set' and the 'Blue Moon Picnic Set,' will be prepared. The Second One Blue Moon brand pop-up store will operate until December this year, and the 'Blue Moon Picnic Zone' will be temporarily open until October.