[Asia Economy Reporter Eunmo Koo] Hansome announced on the 23rd that it will unveil a digital presentation video of the global edition of its casual brand System and System Homme, called ‘System Studio,’ through the ‘2023 S/S (Spring/Summer) Paris Fashion Week’ on the 25th.
Paris Fashion Week is one of the ‘Global Big Four Fashion Shows’ along with London, Milan, and New York. Hansome has participated in Paris Fashion Week every season since the Fall/Winter (F/W) 2019 season.
The 2023 Spring/Summer (S/S) collection of System Studio to be showcased this time consists of 150 clothing items inspired by the style of characters from the film ‘The Royal Tenenbaums’ by American film director Wes Anderson, who has built a global fandom. Representative pieces include oversized jackets and skirts of various lengths that reflect the film’s vibrant color palette in their design.
The digital presentation of System Studio will be first shown on the official Paris Fashion Week website at 9 PM on the 25th, and will then be sequentially released through the official System Studio website, official social media channels, and Hansome’s official online mall, ‘The Hansome.com.’
A Hansome official said, “Since we began actively exporting through Paris Fashion Week in 2019, overseas wholesale sales have recorded double-digit growth every year. We plan to continue various efforts to elevate the status of K-fashion through the global network we have built so far.”
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