[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 21st that it will carry out marketing activities such as photo frame production and image shooting in collaboration with the studio brand 'Sihyeonhada'.
'Sihyeonhada' is a studio brand that reflects the individuality and stories of the subjects in ID photos through colors, gaining great popularity among consumers in their 20s. This collaboration was carried out under the theme 'Sihyeonhada My 20s with Terra.' It captured images using Terra's unique green color with the distinctive sensibility of 'Sihyeonhada.' The photo frame symbolizes carbonation bubbles reflecting Terra's differentiators: pure malt and 100% real carbonation.
HiteJinro and Sihyeonhada aimed to intuitively capture joyful moments of people in their 20s with Terra through five concept shoots including university MT, new employee gatherings, and first festivals. To commemorate the joint production of this frame, Sihyeonhada plans to hold a consumer event through its official social networking service (SNS).
A HiteJinro official stated, "We presented a unique collaboration to maximize the interest and curiosity of consumers in their 20s," adding, "We plan to continue various marketing activities that can satisfy the needs of consumers in their 20s."
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