E-commerce Strengthens Competitiveness Through Collaboration with Influencers

Tmon Launches New Brand with YouTuber 'Ramukke'
Wemakeprice Collaborates with YouTuber 'Bbangsong'

Lee Chan-woo, TMON CCO (left), and Kim Bo-bae, CEO of Ekmul, are signing a business agreement and taking a commemorative photo.

E-commerce companies are collaborating with influencers active on platforms like YouTube. The aim is to strengthen product competitiveness and content by partnering with influencers who have expertise in various categories.

Tmon has partnered with beauty influencer 'Ramukke.' They signed a Memorandum of Understanding (MOU) for joint business promotion with 'Eckmul,' a brand directly established and operated by Ramukke, who has 1.25 million subscribers.

This partnership is attracting attention as Tmon's first case of driving brand growth. Tmon plans to leverage its capabilities and platform assets alongside the brand Eckmul and Ramukke's community base. The collaboration will cover digital marketing, pop-up store support, and content cooperation to effectively deliver Eckmul's unique image and differentiated brand experience across various customer touchpoints. Eckmul will also be launched on Tmon, along with a pre-launch of new products. Within the year, the launch of a beauty digital native brand (DNB) by Ramukke and Tmon is also planned. The DNB focuses on differentiated customer experiences and value communication targeting the digital generation.

Wemakeprice recently collaborated with YouTuber 'Bbangsong,' who has 260,000 subscribers, to present content. Bbangsong is a YouTuber known for B-grade sensibility and addictive songs. He is rapidly gaining popularity by showcasing 3D animations and original songs. Bbangsong's channel produced an advertisement video with Wemakeprice, which users responded to positively for its addictiveness and entertaining composition. The video has surpassed 410,000 views.

To celebrate this collaboration, Wemakeprice also prepared various events. Users who create and upload short videos parodying Bbangsong's Wemakeprice advertisement content on their own SNS will be entered into a draw to win points worth up to 1 million KRW. Until the 19th, an event is also underway where entering the slogan 'ShoppingProWemePro,' meaning 'providing professional convenience with Wemakeprice,' will grant up to 50,000 points.