"Zinc and Hydration Together" Binggrae Health TFT Launches 'Zinc Water'

[Asia Economy Reporter Eunmo Koo] Binggrae's health-oriented integrated brand, 'Binggrae Health tft,' announced on the 13th that it will launch a new product called 'Ayeon Water.'

Ayeon Water is a beverage product that provides both zinc, which is necessary for normal immune function, and hydration simultaneously. Ayeon Water contains 8.5mg of zinc, allowing one bottle per day to meet 100% of the daily zinc nutritional intake standard. It contains no added sugar, coloring agents, or preservatives, has 0g of sugar, and is low in calories, making it easy for health-conscious consumers to consume without burden. It features a natural peach flavor for a sweet peach taste and uses an aseptic filling system production method, making it easy to store at room temperature for a long time.

Binggrae Health tft is a health-oriented brand launched by Binggrae in 2019 to provide easy and convenient health management for modern people living busy lives. With increasing consumer interest in health management, especially the growth of the functional beverage market related to immunity, Binggrae introduced Ayeon Water, a zinc-containing beverage, after more than a year of research and development.

A Binggrae official stated, “We launched Ayeon Water to reflect popular trends such as healthy pleasure and raw food and to target consumer needs. We plan to continue researching and developing various flavors and health ingredients to target the functional beverage market, which is expected to expand continuously in the future.”