#Matstagram, #BusanRestaurants ... Daesunju 'Win-Win Campaign' with Local Businesses

Daesun Joojo sales staff are conducting a 'Win-Win Campaign' through SNS activities.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Daesun Brewery's 'Win-Win Campaign' being conducted in major commercial districts of Busan, Gyeongnam, and Ulsan is receiving favorable reviews from local merchants.

Since the 23rd, Daesun Brewery has been carrying out the 'Win-Win Campaign' in over 40 commercial districts in Busan, including Seomyeon, Yeonsan-dong, Haeundae, Kyungsung University, Jagalchi, Deokcheon, and Busan National University areas.

The campaign was planned to help self-employed business owners who have suffered enormous damage to their operations due to the prolonged COVID-19 pandemic.

The Win-Win Campaign is conducted by Daesun Brewery sales staff working in each commercial district visiting local stores, taking photos of the signature menu items alongside Daesun Soju, and posting them on social media platforms such as Instagram for promotion.

The posts include the store name, menu name, and location, along with hashtags (#) that attract attention such as 'Matstagram' and 'BusanMatjip' to make it easy for the establishments to be searched on social media.

The 'hashtag posting' allows people to easily search for representative commercial districts and stores when deciding on a menu or meeting place.

For the campaign, Daesun Brewery deploys more than 200 sales staff daily in Busan, except on Mondays.

As a result of dedicating company-wide efforts to the campaign for coexistence with local merchants, more than 3,000 promotional posts for establishments were uploaded on social media within just 10 business days after the campaign started.

The response from merchants has also been positive. Mr. Kim, 45, who runs a meat restaurant in Seomyeon, Busanjin-gu, Busan, said, "We suffered considerable losses due to COVID-19, so I am very grateful that Daesun Brewery employees are promoting my store."

After the Win-Win Campaign, which started in Busan, received a good response, Daesun Brewery expanded the campaign to Yangsan and Gimhae in Gyeongnam and Ulsan starting in June, and plans to continue and develop the campaign further.

Daesun Brewery CEO Jo Woo-hyun said, "Daesun Brewery, loved in the region for 92 years, planned the Win-Win Campaign to give back some of the love it has received from the community. We will continue to pursue various initiatives to contribute to the region."