Yeogiotte, Strengthens Summer Season Marketing... 8 People Including Jang Kiha Sing the 'Yeogiotte Song'

[Asia Economy Reporter Choi Dong-hyun] Eight models who will stimulate the desire to travel this summer have come together with Yanolja.

Yanolja announced on the 2nd that it has selected eight brand models for this summer: Yoon Jong-shin, Jang Kiha, Lee Miju, Noh Hong-chul, Jang Yoon-ju, Minoi, Anupam, and Pani Bottle.

Yanolja released an advertisement the day before featuring the models singing the "Yanolja Song." Since its first release last winter, the Yanolja Song has appeared three times as advertising music. Starting with Jang Beom-jun and Youngji, followed by Hwang Kwang-hee, each artist has sung the Yanolja Song highlighting their unique traits. This campaign video captures each model enjoying lively and distinctive travels while energetically singing the Yanolja Song. The goal is to vividly express the travel experiences customers desire in a vibrant atmosphere and to create a sense of trendiness with addictive music.

An in-app event commemorating the brand campaign release is also underway. Yanolja is holding the "Not Jealous of Summer Vacation: Comment Event." Participation is completed by leaving your summer vacation plans in the comment section. Yanolja will select 10 winners by lottery to receive accommodation gift certificates worth 300,000 KRW. The participation period is until the 14th, and winners will be announced on the 20th.

Additionally, a total coupon pack worth 1,000,000 KRW is offered for reservations including accommodations, rental cars, activities, and restaurants, along with a 20% special discount for accommodations booked for two nights or more. Up to an additional 10% discount is applied depending on the payment method. A "Regional Hall" is also operated, organizing discounted accommodations, activities, and restaurants by region all in one place.

Kim Yong-kyung, head of Yanolja’s brand office, said, “We will emphasize the brand’s color and message once again with the ‘Yanolja Song,’ which has become a trendy travel song,” adding, “Through the eight models who evoke travel, we want to share the cheerful summer image that Yanolja pursues with our customers.”