FKCCI International Business Institute Holds SNS Content Marketing Strategy Forum

[Asia Economy Reporter Park Sun-mi] The Federation of Korean Industries (hereinafter FKI) affiliated International Business Institute announced on the 29th that it will hold the '2022 Content Marketing Strategy Forum,' which shares marketing cases and the latest trends using social media platforms, on June 29.

In the current digital environment, it is possible to accurately identify what consumers want using social media and promote at the necessary time. Ultimately, companies inevitably deepen their concerns about how to attract consumers' attention and what content to use for effective advertising.

The FKI International Business Institute invites experts who oversee marketing at global platform companies to share practical marketing strategies to find solutions to these issues.

First, Kim Eun-young, Executive Director of Google Korea, will provide successful YouTube marketing cases and utilization guides, and Kim Yeon-jung, Executive Director of Twitter Korea, will share secrets of real-time communication marketing. Pi Eun-hye, Head of the short-form platform TikTok, will explain marketing strategies for the MZ generation, and Park Ye-rim, PD of Kakao Shopping Live, the strongest player in live commerce, will present ways to utilize live commerce 200% toward sold-out success.

The strategy forum will be held at the FKI Hall in Yeouido, Seoul, and online live participation is also possible. Applications can be made via phone or through the FKI International Business Institute website.