Shinsegae Department Store Opens Golf Brand Section on SSG.com... "Industry's Largest Scale"

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 29th that it will open a golf specialty store on SSG.com Shinsegae Department Store Mall starting from the 30th.

This golf specialty store is the largest in the industry, gathering a total of over 150 golf brands ranging from traditional premium golf to emerging brands. It showcases numerous premium golf brands such as J.Lindeberg, Mark & Lona, and St Andrews, and introduces about 50 golf brands from emerging designers popular among the MZ generation (Millennials + Generation Z), including Le Sonnet, GOXO, and Rainmaker. The stock of J.Lindeberg and Nike golf wear has also been increased by 20% to welcome golfers.

Shinsegae offers a differentiated online shopping experience by composing golf-specialized content. It serializes columns from golf-specialized media such as Golf Magazine Korea, providing various content like "Golf Course Lists for Modern Families" and "5 Tips to Break 80 Strokes."

To celebrate the opening of the golf specialty store, a 15% discount coupon will be given from the 6th to the 12th of next month, along with a special gift raffle event. Premium gifts such as Mark & Lona tote bags and Dimple Golf headcover sets will be awarded, and the winning products will be individually shipped by courier at the end of June.

A Shinsegae Department Store official said, "Starting with this launch, we plan to sequentially strengthen the golf brand lineup in the second half of this year," adding, "We will continue to strive to discover differentiated content unique to SSG.com Shinsegae Department Store Mall."