Shinhan Life Releases 'Ask Me' Song and MV Featuring Virtual Human Rozy

[Asia Economy Reporter Changhwan Lee] Shinhan Life announced on the 27th that the project group ‘Team Pathfinder,’ featuring the virtual human Rozy, has released a new song and music video.

Through the new song "Ask Me," Shinhan Life delivers hope and courage so that the MZ generation (born from the early 1980s to the early 2000s) can continue to dream. The lyrics contain a message of encouragement to challenge freely without worries or hesitation, no matter what you dream of.

It is also noteworthy that Shinhan Life utilized rock beats to more effectively convey their sincere message. The powerful vocals blend with intense sounds created by various instruments such as drums, guitar, and bass, delivering bright and cheerful energy throughout the listening experience.

The cast itself consists of MZ generation members who are actively pursuing their dreams. The four band members, who have diverse main occupations such as police officer, programmer, florist, and boxer, live their realities intensely while not giving up on their true dream of band activities.

The personas of these four, who somehow resemble the youth of this era, are said by the company to evoke empathy and hope among MZ generation viewers. Additionally, Rozy, Shinhan Life’s advertising model, makes a surprise appearance, adding to the enjoyment.

Following the release of the "Ask Me" track, Shinhan Life announced plans to launch special products and advertisements on July 1.