Kukbo Subsidiary Bogner Achieves Record Q1 Sales of 10 Billion Won... Strengthening Golf Business Segment

[Asia Economy Reporter Jang Hyowon] Bogner, a brand of Vog International, a subsidiary of Kookbo Co., Ltd., a KOSPI-listed company (CEO Ha Hyun), announced on the 27th that it recorded its highest sales in the first quarter. With unprecedented sales growth, Kookbo plans to strengthen its capabilities in the golf business.

Starting this year, aggressive marketing and promotional strategies have been established, and with Director Hong Eunju, a creative director recruited last year, at the center, the company is enhancing its capabilities and achieving the best results this year.

Above all, along with the increase in distribution channels, the 2022 S/S collection concept expressed women's wear as clothing that does not give up on comfortable and casual coziness. Men's wear, in contrast to the rugged nature, maintains a soft touch and evokes the coziness of a hideout, a concept that has received explosive responses from consumers, according to industry insiders.

Thanks to this sales increase, Bogner is expected to achieve sales of 25 billion KRW in the first half of this year, and the parent company Kookbo's sales are also expected to rise.

Recently, the online site "Bshop," where customers can purchase Bogner and the newly launched Bogner Fire and Ice products online, was also opened, enhancing accessibility with customers. In addition, by producing and broadcasting "Bogner Pro vs Amateur Super Challenge 2" through the SBS Golf channel, the company is expanding its domain and strengthening its position as a luxury premium brand.