[2022 Apartment Brand Awards] Customized Fine Dust Purification for Complex Landscaping and Underground Parking Spaces

Smart Home Sector - HJ Junggong업

[Asia Economy Reporter Kim Min-young] HJ Heavy Industries, which won the ‘Smart Home’ category at this year’s Asia Economy Apartment Brand Awards, is a subsidiary of Hanjin Heavy Industries, which has led advanced construction industries such as Incheon International Airport for over 50 years. After changing its company name in January, it revamped its housing brand ‘Haemoro’ for the first time in 16 years in March. The Haemoro symbol mark is based on two colors, light green and dark green, and simply expresses the gathering and scattering of light through six slanting lines. It depicts the value Haemoro wants to embody in a home: ‘a sunlit house harmonizing nature and advanced technology.’

HJ Heavy Industries first introduced this brand philosophy in March at ‘Yeondong Haemoro Lumin’ in Jeju. With its new design and brand philosophy, it recorded an average competition rate of 27 to 1 and completed 100% sales. In June, it is preparing to launch ‘Gumi Haemoro River City’ in Gumi, Gyeongbuk. This complex is a reconstruction of Gongdan Jugong Complex 4 and will consist of a total of 756 units, all small to medium-sized with exclusive areas under 84㎡, which are highly preferred. It is an ‘eco-friendly live-work proximity apartment’ near Nakdong River Sports Park, a healing space for Gumi citizens, and Gumi National Industrial Complex, the backbone of Gumi’s economy. This is the first time HJ Heavy Industries is introducing Haemoro apartments in Gumi. As it is the first sale in the Gumi area, the company official said they put a lot of effort into the product quality and luxury of the complex.

Notably, Haemoro applies its unique eco-friendly air management system ‘H-CATS,’ systematically implementing an integrated fine dust management system not only inside the apartments but throughout the complex. It is designed to purify fine dust systematically according to the characteristics of each area, such as common areas, landscaping, community facilities, underground parking lots, and inside units. As fine dust has emerged as a serious social issue, this fine dust purification system is highly preferred by consumers. For differentiated product appeal, it includes the latest trend features such as a 3-panel sliding automatic main door, shoe cabinet clean system, bathroom smart composite ventilator with ventilation, dehumidification, and drying functions, panoramic glass railings, and kitchen-expanded alpha rooms. Additionally, high-end finishing materials will be applied inside units and throughout the complex to further enhance luxury.

HJ Heavy Industries plans to further strengthen the brand’s competitiveness by providing customers with residential spaces harmonizing nature and advanced technology, along with the newly reborn Haemoro brand image (BI) in step with the changing times.