[2022 Apartment Brand Awards] 'Clean' and 'Fresh' Eco-Friendly Residential Brand 'Prugio'

Power Brand Category - Daewoo Construction

Daewoo E&C's brand "Prugio," selected as the Power Brand of the Year, has established itself as a leading eco-friendly residential brand in Korea. The name combines the pure Korean word "Puruda," meaning "clean" and "fresh," with "GEO," which means land and space, symbolizing a high-level living culture space where people, nature, and the environment are united.

Prugio applies total design from floor plan options analyzed through big data and the latest trends to exterior design, gates, landscaping, and wiring fixtures. In 2019, it won the "Bronze Prize (Korea Institute of Design Promotion Award)" at Korea's most prestigious design awards, the Good Design Award. In both 2020 and 2022, it achieved the remarkable feat of winning three main awards in the IF Design Award, recognized as one of the world's top three design awards, the most in the industry.

Cheongju Hills Park Prugio Exterior View

"Dalseo Prugio Signature," currently being sold in Dalseo-gu, Daegu, is a representative complex where this total design is applied. It is a large-scale residential-commercial complex consisting of six buildings ranging from six basement floors to a maximum of 49 floors above ground, with 993 apartment units, 164 residential officetel units, and commercial facilities within the complex, totaling 1,157 households. Both the apartments and residential officetels are composed of a single preferred exclusive area of 84㎡ favored by actual residents. The commercial facilities will be located on the first and second floors above ground, with a total of 89 units planned.

By car, it is possible to reach Jukjeon Station on Daegu Metro Line 2 and Seobu Jeongryujang Station on Line 1 within about five minutes, and access to the KTX Seodaegu Station, scheduled to open in 2022, is also convenient. Additionally, Dalgubeol-daero and Waryong-ro are adjacent, making it easy to enter Namdaegu IC and Seongseo IC, allowing movement throughout Daegu. A bus stop is located within walking distance of the complex, making travel both inside and outside the city convenient.

In the case of the Dalseo Prugio Signature officetel, it is free from various regulations such as subscription, taxes, and loans compared to apartments. Unlike apartments, a subscription savings account is not required, and anyone aged 19 or older residing in Korea can apply regardless of residence area restrictions or home ownership status. Also, officetel pre-sale rights are not included in the number of houses when calculating acquisition tax and are not considered houses when applying for apartment subscriptions. There is no need to submit a funding plan either.