CJ OnStyle Launches 'Celeb Shop Edition' Specialized Live Broadcast 'Celeb Shop9'

CJ OnStyle Launches 'Celeb Shop 9', a Specialized Live Broadcast for 'Celeb Shop Edition'

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle will premiere the regular broadcast of its new mobile live commerce program, ‘Celeb Shop 9,’ on the 30th. As a fashion-specialized broadcast program, it aims to propose optimal fashion coordination tailored to T.P.O (time, place, occasion) through active communication with customers.

According to CJ OnStyle on the 26th, Celeb Shop 9 will air every weekday at 9 PM starting from the 30th on CJ OnStyle’s live commerce channel ‘Live Show.’ The plan is to sell only verified products under the best conditions, including representative fashion brand ‘Celeb Shop Edition’ flagship items, luxury and designer brands, and seasonal accessories. Park Hyeyeon, a show host, will lead the broadcast as the ‘Shop Master.’ Park Hyeyeon has extensive experience hosting Celeb Shop Edition TV home shopping broadcasts, demonstrating a deep understanding of the brand, and her calm demeanor fits well with the brand identity.

Celeb Shop 9 will offer various broadcast contents that make watching enjoyable itself and provide a special shopping experience. The overall concept is to solve customers’ fashion concerns through interactive communication. Inspired by the number ‘9’ in the program name Celeb Shop 9, the broadcast concept is to visit customers at 9 o’clock daily and ‘rescue’ (gu, 9) their fashion styles. It includes segments such as ‘9haejwo Style,’ which analyzes customers’ fashion coordination concerns and suggests alternatives and solutions; ‘99 Jeoljeol Trend,’ where hosts enjoy chatting about various current fashion trends; and ‘Danjjakchin9 Lifetime Items,’ which focuses on fashion items that are highly practical for daily use.

Jinhan Bae, head of CJ OnStyle’s mobile live division, stated, “Celeb Shop 9, developed by enhancing our accumulated live commerce capabilities, will grow into a unique live commerce fashion-specialized program through active customer communication by the Shop Master curating verified products and diverse broadcast content.”