Gyeongbuk Agricultural Food Accelerates Marketing in Greater China Market... Discussing Online and Offline Marketing Strategies

Hong Kong Distribution Company TOPWEAL CEO Visits Gyeongbuk Province

Hong Kong Buyer Visits Gyeongbuk Province.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Gyeongbuk Province held a meeting on the 24th with Kenneth Lee, CEO of Hong Kong-based distribution company Kenneth Lee Topweal, to discuss ways to revitalize export marketing of local agricultural products and food for expanding exports to the Greater China region.

Topweal is a major Hong Kong distributor handling agricultural products worldwide, importing over $7 million worth of Korean products annually.

Since August last year, they have established and operated a permanent overseas sales outlet for Gyeongbuk agricultural products, through which they plan to import and sell over $1 million worth of local agricultural products annually.

CEO Kenneth Lee, who visited the province, expressed gratitude for operating the Gyeongbuk permanent store amid the steady increase in Korean food sales fueled by the K-food boom.

He also conveyed his intention to actively promote the export increase of Gyeongbuk agricultural products through online and offline promotions of various items such as grapes, strawberries, garlic, and ginger.

After the meeting, they visited major production areas in Sangju, which accounts for 55% of Korea’s Shine Muscat exports, held a roundtable discussion, and agreed to cooperate for continuous export expansion.

Gyeongbuk Province has provided overseas marketing opportunities for agricultural product exporters by participating in international food fairs and promoting through permanent overseas sales outlets amid difficult export conditions caused by COVID-19.

This year, they plan to operate a ‘theme-based online export consultation’ continuously throughout the year, reflecting overseas food culture trends.

As of April this year, Gyeongbuk’s agricultural product export amount reached $313.39 million, showing a 90.7% increase compared to the same period last year ($164.34 million).

Kim Jongsu, Director of the Agriculture, Livestock, and Distribution Bureau of Gyeongbuk Province, said, “The permanent overseas sales outlets will serve as test markets to monitor consumer responses and discover new or promising export products,” adding, “We will provide more companies with opportunities to enter overseas markets through multifaceted marketing efforts.”