"Pairs Well with Various Dishes and Drinks" Samyang Foods Launches 'Pairing Bites Bagel Chips'

[Asia Economy Reporter Eunmo Koo] Samyang Foods announced on the 25th that it has launched ‘Pairing Bites Bagel Chips.’

Pairing Bites Bagel Chips are pairing snacks that can be enjoyed with various dishes and alcoholic beverages. Recently, interest in pairing foods that can be enjoyed with various types of alcohol such as natural wine, craft beer, and unique soju has increased mainly among the MZ generation (Millennials + Generation Z). In response, the company commercialized bite-sized snacks topped on baguettes or chips.

The product consists of two flavors: whole wheat, which enhances a savory taste, and basil, which adds a fragrant note with basil pesto. With a crispy texture and mild flavor, it can be used in various ways such as accompanying soups and pasta or as a salad topping.

A Samyang Foods official said, “This new snack product targeting the MZ generation reflects their preferences from the product concept to the taste and packaging. We expect it to receive a positive response from young people who enjoy drinking alone or are looking for snacks for parties and gatherings.”