[AKyung Hit Product] Lotte Chilsung Increases Carbonation While Reducing Calories in 'Tams Zero'

[Asia Economy Reporter Koo Eun-mo] Lotte Chilsung Beverage is targeting the low-calorie carbonated drink market with its fruit-flavored carbonated beverage with reduced calories, ‘Tams Zero’.

Tams Zero was developed in three flavors: ‘Orange flavor,’ ‘Lemon flavor,’ and ‘Apple-Kiwi flavor,’ selected based on consumer survey results conducted before product development to choose the most preferred fruits. After more than a year of preparation, the product was launched. It was released as zero-calorie to align with health-conscious consumer trends, and it features increased carbonation volume to enhance the refreshing tingling sensation, catering to the taste preferences of its main target audience, young consumers.

The packaging was initially introduced in two types: a 355ml can and a 600ml PET bottle, with plans to diversify sizes in the future. The packaging includes representative fruit images for each flavor to make the product’s characteristics easily recognizable at a glance. The PET bottle is designed in a slim shape that fits comfortably in one hand, with curves and grooves added to improve grip.

Along with the product launch, Lotte Chilsung Beverage released a new advertisement featuring the popular girl group ‘aespa’ as models on the 8th of last month. The advertisement expresses the product’s unique features through aespa’s distinctive and outstanding personality.

A Lotte Chilsung Beverage official said, "Tams Zero is a product that allows you to enjoy delicious fruit-flavored carbonated drinks lightly with zero calories," adding, "We are focusing on promoting the product through various promotions such as product sampling and consumer events following the launch."