Korea Cultural Heritage Foundation and Porsche Korea Support Intangible Cultural Heritage Transmission with 374 Million KRW Funding

[Asia Economy Reporter Seo Mideum] The Korea Cultural Heritage Foundation has signed a business agreement with Porsche Korea for the social contribution campaign ‘Porsche Do Dream’ and will embark on a project to support the transmission activities of Korea’s intangible cultural heritage.

The Korea Cultural Heritage Foundation plans to carry out the ‘Porsche Future Heritage’ project using 374 million KRW donated by Porsche Korea to create a sustainable environment for the preservation and transmission of cultural heritage.

The first project of ‘Porsche Future Heritage’ is the ‘Visiting Dream Classroom.’ Through traditional culture education programs led by national intangible cultural heritage transmission instructors and holders, it aims to provide marginalized youth who have difficulty experiencing culture with proper traditional cultural experiences and opportunities to explore career paths.

In particular, this project is expected to help revitalize transmission activities by providing financial support to 12 national intangible cultural heritage transmission instructors and holders specializing in royal court cuisine, traditional crafts, Korean dance, and more. The instructors and holders will plan career exploration programs for participants of the ‘Visiting Dream Classroom’ and conduct intangible cultural heritage experiential education.

Choi Young-chang, Chairman of the Korea Cultural Heritage Foundation, said, “This collaboration with Porsche Korea will inspire higher dreams for both the Korea Cultural Heritage Foundation and cultural heritage transmitters,” adding, “We express our gratitude to Porsche Korea for supporting more people to make their ‘dreams’ come true.”

Holger Gehrmann, CEO of Porsche Korea, stated, “We are pleased to prepare a special program that can protect Korea’s intangible cultural heritage together with the younger generation pursuing their own ‘dreams.’ Porsche, a brand based on tradition and innovation, understands the importance of cultural heritage,” and added, “We hope the ‘Visiting Dream Classroom’ will create various opportunities for the next generation.”

The ‘Visiting Dream Classroom’ will begin recruiting from the 24th and will close on a first-come, first-served basis. Applications can be made through the Korea Cultural Heritage Foundation website and Naver Reservation, and about 1,000 youth participants will be recruited both online and offline. Various experiences such as online and offline lectures that stimulate interest and attention to Korea’s cultural heritage, DIY kits for participants to make crafts themselves, and mini concerts will be available.