'Lim Young-woong Effect'... Cheongho Esprecafe's Sales Target This Year is Three Times Last Year's

Sales of Coffee Machines with Ice Function Surge Sharply This Year

Ice-dispensing coffee machine 'Cheongho Esprecafe' model Lim Young-woong

Sales of Cheongho Nice's coffee machines that produce ice have surged sharply this year. This increase aligns with the growing demand for coffee machines that allow consumers to easily enjoy coffee at home, driven by the spread of the 'home cafe' culture. The recent popularity of trot singer Lim Young-woong, who serves as the promotional model, also appears to have contributed to the rise in sales. As the weather gets hotter, sales of this product, which includes an ice water purifier function, are expected to increase further, leading Cheongho Nice to raise its sales target for this year to two to three times that of last year.

According to Cheongho Nice on the 28th, the two advertisement videos for the ice-producing coffee machine 'Cheongho Esprecafe,' released earlier this year on their YouTube channel, have now accumulated over 11 million views. The videos feature singer Lim Young-woong, who renewed his contract this year and has been the advertising model for Cheongho Nice's key products for three consecutive years. Considering that the cumulative views of over 20 Lim Young-woong videos uploaded on Cheongho Nice's official YouTube channel earlier this month reached 30 million, the focused interest in Esprecafe is evident.

This so-called 'Lim Young-woong effect' has resulted in an explosive increase in Esprecafe sales this year. Sales of this product from January to April this year increased 2.7 times compared to the same period last year. Consequently, Cheongho Nice revised its annual sales target for Esprecafe to more than two to three times that of the previous year. Given that approximately 10,000 units of Esprecafe were sold last year, the company expects to sell over 30,000 units this year.

With growing interest in home cafe products, the convenience of combining capsule coffee machine and ice water purifier functions into one product is also resonating in the market. Cheongho Nice first introduced the ice-producing coffee machine in 2014 and changed the brand name to 'Esprecafe' last year. They applied a new module to the coffee extraction part and redesigned the product.

As Esprecafe sales gain momentum, Cheongho Nice is providing company-wide support. At the end of last year, they established a coffee business division to promote Esprecafe product sales, increase capsule usage among existing customers, and lay the foundation for expanding coffee-related businesses. Recently, they expanded their coffee capsule lineup by introducing 'Jamaica Blue Mountain 100%.' Cheongho Nice explained that Chairman Jeong Hwi-dong personally oversees the entire development process of the ice-producing coffee machine, demonstrating a strong commitment to the coffee business. A Cheongho Nice representative said, "Lim Young-woong's role as a model helps consistently convey the trustworthy and reliable corporate image that Cheongho Nice pursues," adding, "The ice-producing coffee machine is rapidly gaining popularity because it focuses on the ice water purifier function while allowing users to easily make and enjoy high-quality coffee."