Shinhan Financial Investment Releases Season 4 of Support Campaign Video

[Photo by Shinhan Financial Investment]

[Asia Economy Reporter Lee Jung-yoon] Shinhan Financial Investment announced on the 23rd that it released the fourth video of the Cheer Up campaign, titled "Cheering for a Bright Tomorrow," containing a message of support for the 2020 and 2021 university students, on its official YouTube channel.

This video features the stories of the 2020 and 2021 university students, known as the COVID-19 cohorts.

Kim Soo-young, Head of Brand Promotion at Shinhan Financial Investment, said, "At a time when festivals are starting to open again, we hope that students can leave behind the regrets of the past and fully enjoy their campus dreams," adding, "I also hope that everyone watching this video can return to their fresh twenties, shake off the frustrations of daily life, and open their hearts."

Meanwhile, Shinhan Financial Investment has released a total of three cheer campaign videos last year, delivering warm support to places in need across various sectors. As a result, the Season 2 Small Business Edition won the Silver Award in the Branded Content category at the 2021 Korea Advertising Awards and was a finalist in the COVID-19 Overcoming and Branded Content categories at the Seoul Video Advertising Festival.