Promotion of Developing 'Cheongwadae-Linked Korea Visit Packages' for Foreign Tourists

North American Travel Industry Officials Visit Korea... Tour Blue House and Key Tourism Hub Cities
Developing Inbound Travel Products with Customized Tourism Content for Gumi and Oceania

On the 15th, the first weekend after the opening of Cheong Wa Dae, many citizens visited Cheong Wa Dae in Jongno-gu, Seoul. In response to the sharp increase in pedestrian traffic due to the full opening of Cheong Wa Dae, the Seoul Metropolitan Government will pilot a car-free street on the road in front of Cheong Wa Dae (Hyoja-dong Fountain - Chunchu Gate) during the Cheong Wa Dae opening event period. Photo by Yoon Dong-ju doso7@

[Asia Economy Reporter Kim Heeyoon] The Korea Tourism Organization announced on the 23rd that it invited more than 30 travel industry professionals from the United States and Canada to introduce newly opened Korea tourism content such as the Blue House and to promote the development of travel products based on this.

The North American delegation will visit Seoul, key tourist cities, and Incheon from the 23rd to the 29th. They will intensively experience Korea's health and gourmet offerings, traditional Eastern architecture, nature-friendly outdoor activities, and Han-Stay, tailored tourism content for Europe, America, and Oceania.

In particular, on the 24th, for the first time ever among overseas travel industry professionals, they will visit and inspect the Blue House and also visit nearby tourist sites such as Bukchon and Changdeokgung Palace. The organization plans to support the development of tourism products centered on the Blue House, including popular existing destinations like Gyeongbokgung Palace and Samcheong-dong. Additionally, on the 25th, they will participate in a travel mart to discuss the development of Korea travel products through consultations and networking with the domestic travel industry.

Park Jaeseok, head of the Korea Tourism Organization's North America Regional Center, said, “We will make multifaceted efforts to connect the increased interest and demand for Korean tourism in the North American region, fueled by the Korean Wave such as BTS, the films ‘Parasite’ and ‘Minari,’ and Netflix’s ‘Squid Game,’ to actual visits to Korea.”