"Complete the Drawing and Enjoy a Mini Concert" I'Park Mall Enhances Experiential Content

Seongsu Art Museum Plans Customer Engagement Content Series Including Mini Car Racing Competition and Mini Concert

HDC I'Park Mall, Seongsu Art Museum Pop-up Store.

[Asia Economy Reporter Yuri Kim] HDC I'Park Mall announced on the 19th that it will strengthen its competitiveness in the offline market through experiential content that customers can directly participate in and experience.

With the reopening (resumption of economic activities) in full swing, I'Park Mall said it will introduce a series of new concept experiential content to increase the influx of new customers and the revisit rate of existing customers.

The first content is an arts and sports series, consisting of a museum, mini concerts, flower classes, mini car racing, and more, which anyone from families, couples, and friends of all ages can enjoy. I'Park Mall recently introduced Seongsu Museum, which has gained great popularity among the MZ generation (Millennials + Generation Z), in the cafe street. It is a cultural space where anyone can freely complete art works and will be operated as a pop-up store until the 31st.

Content aimed at attracting family customers has also been prepared. On the 4th floor outdoor space, The Terrace, the Tamiya '2022 Korea Mini Car Competition' will be held on the weekend of the 21st and 22nd, with a total of four classes: 'Open Class,' 'Team Competition Open Class,' 'Jump Beginner Class (including juniors),' and 'Speed Stock Class.'

In line with the increasing demand for companion plants and plant interior (plant + interior), a one-day flower class 'Making Centerpieces' experiential program in collaboration with 'Saras Garden' will be held on the 4th floor The Garden during the weekend, and on the 21st, visitors can also enjoy the 'Yamaha Mini Concert,' where they can comfortably listen to classical guitar performances.

An official from I'Park Mall said, "The key to strengthening competitiveness as an offline platform is to create a 'reason to visit,'" adding, "I'Park Mall will strive to create a shopping culture where customers can enjoy a different experience every time they visit."