Seven Eleven Launches 4 New Types of Seoul Mandu... Luxury Gift Event Included

Four new Seoul Mandu products sold at 7-Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 19th that it has launched four additional varieties following the five types of premium Seoul Mandu.

Seoul Mandu is a premium handmade dumpling brand that gained popularity after being introduced in famous department store food halls. It features the cooking method of a dumpling artisan with 53 years of experience, offering frozen and refrigerated products that allow customers to easily enjoy them at home. Since its introduction in June last year, about 250,000 units have been sold, receiving positive responses from customers.

The four newly released Seoul Mandu varieties are Gogi Wang Mandu, Kimchi Wang Mandu, Sacheon Wang Mandu, and Binghwa Mandu. Made with 100% domestically produced wheat flour and pork, they offer a chewy texture and juicy flavor. Binghwa Mandu originates from the Shenyang region in China and is characterized by its crispy dumpling skin made from a special starch powder.

To celebrate the launch of these four new products, a luxury gift event will be held until the 17th of next month. Customers who purchase one of the nine Seoul Mandu varieties at Seven Eleven can earn one stamp through the Seven App, and collecting three stamps allows them to enter the event.

A Seven Eleven representative said, “We have strived to replicate the taste of dumplings from department store food halls exactly,” adding, “We hope customers enjoy premium dumplings conveniently at home and also have a chance to win luxury prizes.”