National Body Scrub 'Plu' Olive Young All Live VIEW Real-Time 'No.1'

Flu First Self-Type Perfumed Body Scrub Launch

Olive Young Exclusive Launch Available Online and Offline

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] 'Plu,' the national body scrub that has set a record of 45 million cumulative sales at a rate of one unit sold per second, conducted an Olive Young exclusive product launch targeting Olive Young's new arrivals with Plu's first jar-type 'Perfumed Body Scrub.'

According to Plu on the 18th, the 'Perfumed Body Scrub,' introduced for the first time through Olive Young, was released in Plu's first jar-type container instead of the existing tube type.

Plu introduced a new type of product using two main ingredients, sugar and salt, instead of the main ingredient California walnut shell powder. In particular, the jar-type body scrub showcased in this Olive Young event is an oil-based sea salt perfumed body scrub made with 100% Dead Sea salt, which the company explained ranked first in real-time views within the body care category.

As summer approaches and the demand for body care rises, Plu planned to launch sugar and sea salt body scrubs, which had not been released before, to meet consumers' needs for scrubs made with sugar and salt rather than walnut shell powder body scrubs.

The perfumed sea salt body scrub introduced through this Olive Young event uses 100% Dead Sea salt, located at the lowest point below sea level in the world, containing high salinity and abundant mineral content.

It also contains six types of premium European plant-derived oils, offering deep and rich moisture without the heaviness and stickiness typical of oils, differentiating it from other companies' salt scrubs.

The perfumed sugar scrub, released together, contains 100% real sugar in a soft sherbet texture and plant-derived AHA.

It is suitable for easy body care and provides moist hydration without tightness through eight types of hyaluronic acid water lock, featuring various molecular sizes from ultra-low to high molecular weight hyaluronic acid.

The newly released Plu Perfumed Body Scrub excels not only in exfoliation and skin moisturizing effects but also uses a fragrance created by Christian Provenzano, a global niche perfumer with 33 years of experience. It differentiates itself from other body scrubs by emphasizing cleansing, skin texture management, and a niche scent as selling points.

Unlike the simple cleansing image of typical body scrubs, it offers a pleasant lingering scent like wearing perfume after just one use, providing sophistication and luxury similar to perfume.

Additionally, based on effective skin ingredients and plant-derived components, it is a vegan formula product that thoroughly excludes animal-derived ingredients and animal testing, ensuring safe use.

A Plu representative said, "To allow more consumers to experience Plu's body scrub products, we have exclusively launched sugar and salt body scrubs in jar-type containers at Olive Young, differentiated from previous products."

They added, "Thanks to much interest and love, it ranked first in real-time views on Olive Young immediately after launch. To commemorate the launch and considering hygiene concerns of consumers using jar-type beauty products, we plan to give a silver spoon to all customers who purchase any of the four types of perfumed body scrubs."

Meanwhile, the four types of Plu Perfumed Body Scrubs released this time are exclusively available at Olive Young and can be easily found both online and in offline stores.

The perfumed body scrub ranked first in real-time views in the body care category through Olive Young's online mall on the 12th and has been steadily loved with high sales since its launch. Meanwhile, Plu has been holding a body care promotion through Olive Young's online mall since the 16th.