[Asia Economy Reporter Song Seung-yoon] Jardin announced on the 17th that its premium blending tea brand 'Our Tea' has surpassed a cumulative sales volume of 40 million units.
Our Tea is a new concept blending tea that combines black tea and herbal tea leaves with fruit juice crystals made from fresh fruit extracts and dried whole fruits. After launching two types, 'Orange Grapefruit Black Tea' and 'Lemon Earl Grey Tea,' the brand continued to release herbal tea lines such as 'Our Tea Berry Some Hibiscus Tea,' 'Our Tea Jeju Cheonggyul Chamomile Tea,' 'Our Tea Cool Lime Pineapple Mint Tea,' and 'Our Tea Lemon Green Tea,' completing a lineup of six varieties. In addition to PET liquid beverages, there are milk teas blended with black tea and milk powder in tea bags, as well as stick-type powdered kombucha.
All Our Tea products, except for the PET beverages, are produced through Jardin's domestic in-house production system. Jardin's expert tea masters conducted years of testing to find the best combinations of whole fruits for each tea, and new dedicated production facilities were established exclusively for Our Tea.
It is the first product to contain tea leaves, fruit juice granules, and dried whole fruits together, and has obtained a domestic patent. Last year, it was also selected for the first time in the 'Brand K' program organized by the Ministry of SMEs and Startups.
Yoon Sang-yong, CEO of Jardin, said, "Our Tea is a new concept fruit blending tea combining real fruit and tea, presenting a new paradigm in the tea market," adding, "We will continue to introduce various product lineups as the leading domestic fruit blending tea brand and pioneer overseas tea markets."
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