Ssangyong Motor Confirms SUV New Model Name 'Torres'... "Teaser Image and Video Released"

SsangYong Motor New SUV Torres Teaser Image
Photo by SsangYong Motor

[Asia Economy Reporter Yoo Hyun-seok] SsangYong Motor has finalized the name of its new sports utility vehicle (SUV) as 'TORRES' and released teaser images and videos.

On the 17th, SsangYong Motor announced that it had finalized the new car name as Torres, developed under the project name 'J100', and ahead of the launch, it unveiled teaser images and videos graphically expressing the car name and exterior design, marking the start of full-scale promotion of the new vehicle.

The name Torres is derived from 'Torres del Paine National Park' in southern Patagonia, South America, known as the last remaining spectacular scenery on Earth. It is designated as a UNESCO biodiversity conservation area and is listed by National Geographic among the top 10 paradises in the world to visit before you die. With its beautiful and exotic landscapes, it is a hot place ranked as the number one bucket list destination for adventurers worldwide.

A SsangYong Motor official explained, "We chose the name Torres to embody the values of adventure, challenge, and a free lifestyle through Torres, which preserves the natural state of vast wilderness and biodiversity conservation, representing a genuine SUV."

SsangYong Motor released teaser images showcasing the exterior design of Torres. It is the first work designed based on SsangYong’s new design vision and philosophy, ‘Powered by Toughness.’ Through SsangYong’s unique heritage of strong and modern design, it completes the authentic SUV style.

The front of Torres, visible in the teaser images, features a vertical-type radiator grille that creates a strong and wild image. The rear applies a tailgate garnish shaped like a spare tire, producing an authentic SUV impression. Additionally, Torres, with its robust and tough design enhanced by grandeur, offers various functions and space utilization suitable for enjoying outdoor life.

Along with this, various customization products suitable for leisure environments will be developed and introduced to be practical while allowing customers to express their individuality.

A SsangYong Motor official said, "Torres will bridge the gap between compact and large SUVs, pioneering a new market across vehicle classes. Having thoroughly enhanced its product competitiveness over a long period, we expect it to bring a strong wave to the market." He added, "Torres is scheduled to begin mass production along with pre-orders in June, and the launch schedule will be set considering market conditions."

Before the full-scale pre-orders in June, customers can receive information about Torres in advance by entering simple customer information through SsangYong Motor’s KakaoTalk channel. Additionally, an event will be held where 300 people will be gifted prizes such as Baskin Robbins gift certificates and Starbucks vouchers through a lottery.

SsangYong Motor also released a teaser video titled 'The Rising of TORRES,' announcing the birth of Torres. Set against the vast nature of the Patagonia mountain range and Torres del Paine National Park, it conveys the birth of Torres and its future determination and resolve.

The Torres teaser video can be viewed on SsangYong Motor’s official website and YouTube channel.