"Taste and Nutrition for Children" Lotte Chilsung Launches Two Types of O'ganic Fruit Water

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage's children's juice brand O’rganic announced on the 17th that it will launch two types of ‘O’rganic Fruit Water Apple & Pear, Peach & Prune’ for children who find it difficult to drink a lot of water.

O’rganic Fruit Water Apple & Pear, Peach & Prune are made from organic vegetables and fruits grown in soil that has not used chemical fertilizers or pesticides for at least three years. In addition, it contains a patented purely plant-based probiotic ‘Lactobacillus probiotic fermentation liquid’ independently developed by Lotte Central Research Institute.

For this new product launch, Lotte Chilsung Beverage developed its own character inspired by a penguin, familiar to children, and included it on the packaging. The 200ml pack is designed so that children can hold and drink it with one hand, and it is convenient to carry, allowing enjoyment anytime and anywhere.

A Lotte Chilsung Beverage official said, “O’rganic Fruit Water is a safe and nutritionally balanced product certified as organic processed food,” and added, “We plan to increase brand awareness through various promotions such as product sampling and events using social networking service (SNS) channels in the future.”