11st Launches 'Blossom 11mazon' Introducing New Brands and Products

Introduction of New Product Selection Reflecting Korean Customer Demands from 16th to 20th
5 New Brands Daily, Total 25 Brands Popular Products Discounted

[Asia Economy Reporter Yuri Kim] 11st announced on the 15th that it will hold the 'Blossom 11mazon' promotion for five days starting from the 16th to introduce the 'Amazon Global Store,' which has added millions of new products.

'Blossom 11mazon' is an event that introduces new products from the recently enhanced selection of the 11st Amazon Global Store by new brands. 11st stated, "Since launching the service with Amazon last August, we have focused on Korean customers' feedback on tens of millions of products sold through the 'Amazon Global Store,' and we have newly added millions of products reflecting customers' demands for desired items."

Through 'Blossom 11mazon,' 11st will showcase a total of 25 brands, five each day. They plan to introduce 25 popular brands first across various categories, including fashion, accessories, beauty, digital, home appliances, kitchen, interior, and health foods.

During the promotion period, 11st will provide a 10% discount cart coupon applicable to all purchases from the 'Amazon Global Store' and two types of 7% overlapping discount coupons. Additionally, 10% cart coupons from card companies such as KB Kookmin, BC, and Lotte will be available. For the 25 popular brand special exhibition products, an additional 10% overlapping discount coupon will be offered.

At 9 PM on the 18th, a special two-hour live broadcast of 'Blossom 11mazon' is scheduled. The live show will reveal the actual products of popular items from new brands in the 'Amazon Global Store,' and through the 'Purchase King' event during the broadcast, the full payment amount (up to 1 million KRW) of products purchased during the period will be refunded as SK Pay points. Additionally, five customers who provide purchase verification will be selected by lottery to receive a new product pack composed of new items from the 'Amazon Global Store' as a prize.

For 'Uju Pass' subscribers who receive free shipping benefits from the 'Amazon Global Store,' a 15% discount coupon for the first purchase at the 'Amazon Global Store' (applicable on purchases over 30,000 KRW, up to 10,000 KRW discount) will be provided to the first 20,000 customers until the end of this month. Uju Pass members are entitled to free shipping even when purchasing just one product regardless of the purchase amount, and they will also receive 3,000 SK Pay points and a 10,000 KRW discount coupon for the Amazon Global Store.