Change into a Customer-Friendly Space... A Trend of Renovating Dining Out Stores

Hanchon Seolleongtang Seoul Gangdong Branch.

[Asia Economy Reporter Moon Hyewon] As outdoor activities increase with the With Corona policy, the dining industry is also stepping up efforts to attract customers through various marketing strategies. In particular, as store visits are expected to increase, major dining companies are increasingly renovating existing stores into customer-friendly spaces so that customers can experience new things and satisfaction in-store.

According to the industry on the 15th, ‘Hanchon Seolleongtang’ recently transformed one of its directly managed stores, the Gangdong branch in Seoul, into a combined format of a regular store and a convenience meal store.

At the Gangdong branch, customers can still dine as before, but a space gathering the company’s convenience meals was added, allowing for the sale and delivery of convenience meals. This enables the store to attract not only dining customers but also convenience meal demand customers, resulting in increased sales and convenience meal experience for the store, and enhanced convenience for customers.

SPC Group Square Gangnam Store.

SPC Group has renewed and reopened SPC Square located in Gangnam-gu, Seoul, as Square Gangnam.

The renovated store features a lively atmosphere created in collaboration with Martin Ron, a world-renowned graffiti artist from Argentina, on the building’s exterior, elevators, and walls. Each store, including Shake Shack, Baskin Robbins, and Dunkin, was also decorated with artworks created in collaboration with various artists that match their brands.

Combining delicious food with stylish design, the store is expected to provide customers with a unique enjoyment under the concept of ‘Foodtainment.’

Angel-in-us Lotte World Mall B1 Branch.

Angel-in-us is seeing sales growth through store renovations. At the end of last year, Angel-in-us expanded the size of its Lotte World Mall B1 branch and reopened it as a renovated store consisting of a roasting zone, media circle, and bakery D/P space.

By roasting fresh coffee beans daily and selling bakeries in collaboration with ‘Honest Bakery,’ the store provided customers with a special and unique experience, resulting in sales increasing by about twice compared to before the renovation.

An industry official said, “As the weather is perfect for outings and social distancing measures have been eased, cases of renovating stores to offer customers new appearances and unique experiences are increasing. In particular, efforts are focused on presenting more customer-friendly stores through different types of stores than before.”