Goodbye Market "Saving the Earth and Helping Neighbors Should Become Everyday Consumption"

When Small and Micro Businesses Enter
Helping Branding Targeting the MZ Generation

Park Su-young, CEO of Goodbye Market.

[Asia Economy Reporter Lim Chun-han] "We opened a value consumption edit shop because we believed that informing many people about good products that can contribute to society would naturally help improve social issues."

Park Su-young, CEO of Goodbye Market, said in an interview with Asia Economy on the 12th, "Our goal is to make value consumption a part of ordinary, everyday shopping," adding, "Instead of highlighting the value embedded in the products first, we introduce the values naturally in the same way as a regular shopping mall so that anyone can easily experience value consumption."

Goodbye Market introduces products that embody various value consumption keywords such as eco-friendliness for the planet, coexistence with domestic farms, and helping neighbors in need. A representative example is Gyeongseong Chamgireumjip, a mill located in Yeonhui-dong. Gyeongseong Chamgireumjip has preserved the value of the neighborhood mill and domestic sesame oil for many years, donating part of its profits to revitalize local markets. Before joining Goodbye Market, it sold only offline, and until recently, Goodbye Market was its sole online sales channel.

CEO Park explained, "Goodbye Market pursues coexistence with the value consumption brands that join us," adding, "When small or micro businesses join, we create sophisticated product detail pages that appeal even to the MZ generation (Millennials + Generation Z) to help with branding, and we act as an online sales channel by handling orders and deliveries. Partner companies can easily expand their sales channels targeting the MZ generation through Goodbye Market." In fact, more than 70% of Goodbye Market’s customers are in their 20s and 30s.

Goodbye Market plans to launch its own private brand (PB) products within this year. CEO Park said, "We are considering producing and selling zero-waste products and fancy items that can widely promote Goodbye Market, and donating part of the profits to places in need or investing in partners."