[Asia Economy Reporter Jeon Jinyoung] 11st is launching a live broadcast series in collaboration with ‘Mercedes-Benz Korea,’ the first in the e-commerce industry, over two months from May to June.
According to 11st on the 6th, this event is a large-scale event involving five official Mercedes-Benz dealers, with each broadcast conducted live from dealer showrooms located nationwide in Seoul, Busan, Gangneung, Gwangju, and other cities. Popular vehicles including Mercedes-Benz’s best-selling sedan, the E-Class, will be showcased, and test drive purchase events for all models will be held.
The live broadcasts will be held five times in total from the 10th of this month to the 21st of next month, and 11st has opened a live broadcast information page with Mercedes-Benz Korea on the same day.
The first broadcast will be the ‘Mercedes-Benz E-Class’ live show with The Class Hyosung at 8 PM on the 10th. This broadcast introduces the premium luxury sedan ‘Mercedes-Benz E-Class.’ Customers who apply for a test drive and consultation during the broadcast will be entered into a draw to win a 10,000 KRW Shinsegae gift certificate (100 winners). Customers who complete a contract after the test drive will receive a Mercedes-Benz mini travel bag (first 300 customers), and those who complete the final delivery will be given an LG Styler Objet Collection (first 20 customers) as gifts.
Additionally, depending on events held during the broadcast, prizes such as a gold bar (2 don) engraved with the Mercedes-Benz star logo, premium hotel accommodation vouchers, a Mercedes-Benz camping wagon, a Mercedes-Benz camping cup set, and Starbucks and Baskin Robbins gifticons will be awarded.
Following this, 11st will sequentially conduct collaborative live broadcasts with official dealers through ‘LIVE11’ on the 24th of this month at Hanseong Motors (Busan Namcheon showroom), on the 7th of next month at Hanseong Motors (Gangneung showroom), on the 14th of next month at KCC Auto (Seoul Gangseo Mokdong showroom), and on the 21st of next month at Shinseong Motors (Gwangju Suwan district showroom).
11st stated, “This live broadcast series is the first case where the Mercedes-Benz Korea headquarters directly held a car sales event with an e-commerce company, proving 11st’s potential and competitiveness as a new sales channel in the automobile market.” They added, “We will proactively build an attractive car purchasing environment for customers with a convenient process that leverages non-face-to-face advantages and differentiated benefits.”
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